On August 26, 2016, the 8th International Practical Conference “Private Label-2016: Expanding the Borders of Contract Production” took place in Kyiv. More than 300 top managers from Ukrainian and international companies have discussed the prospects of developing their Own trademarks (OTM) in cooperation with the European Union.
The speeches and discussions of the representatives raised the issues of promotion of Ukrainian trademarks in the European markets.
The representatives of leading manufacturing, retail, and distribution companies, as well as of related industries, such as packaging, IT, banks and research, shared their observations on consumer sentiment in Europe and Ukraine, spoke about their own experience of promoting Ukrainian trademarks in the European market, popular trading formats and peculiarities of concluding trade contracts in Europe, indicating the mistakes that should be avoided by manufacturers and retailers when creating OTMs, choosing packaging and so on.
In addition to speeches and discussions at the conference were held the negotiations on the OTM procurement between manufacturers and representatives of retail chains and individual awards were given to those who already implement high European standards and develop OTMs in Ukraine.
We have received two prizes in the competition for the annual National Business Award “Private Label-2016”, which determines the achievements of retailers and manufacturers in the development of OTMs and interaction with partners. LLC “Ligos” was recognized as the best in the nominations “Stability of Supplies” and “Contribution to the Development of OTMs in Ukraine”.
We are proud of the honorable distinction, thank the partners for their trust and do not stop at what we have achieved – we work for success in the Ukrainian and international markets!